Minett

branding and creative direction

Client: Kovács-Mitter Szilvia

Business: a Hungarian webshop offering a wide range of travel accessories for adventurous solo-travelers and for family trips with kids in mind.

Mission: helping novice and practiced adventurers to better prepare for their journeys and excursions, so that the question of what to bring to their dream vacation causes less headache for them. Offering a wide range of quality travel accessories so that travelers can pack their bags and suitcases easily and conveniently.

I was looking for a designer from abroad on purpose as I hoped the different design background and experiences they bring into the mix would help me get a new logo and brand identity that clearly sets me apart from my (local) competitors in Hungary whose visual designs are ‘rather alike’.

Project brief

Rebrand the webshop under a new business name that better reflects the business values and its mission, and that attracts a more specific group of new customers.

The new look and feel should be elegant, clean and modern.

Services rendered: logo design, branding, business card, sticker design, illustration

Timeframe: March – April 2019

It was very easy to work with Petra.
She had a strong opinion on the subject matter, but nevertheless has always taken my own wishes into account at every turn.
The logo she designed for my business is beautiful. I couldn't have dreamt of a better one. If you want something truly unique and need a graphic designer who can think outside the box, choose Petra and ARRA design studio.